Sales surged for a few years, but started levelling off around 2012 as e-readers grew more commonplace. (Lefties can just flip the device over. They can also serve as a gateway drug that helps draw people to other goods and deals on Amazon, including its Prime membership programme.The e-reader landscape has experienced a few plot twists since Amazon introduced the first Kindle in 2007. It’s also asymmetrical, with a grip on one side for one-handed reading. (It doesn’t, though, release sales figures.Amazon says the new Kindle is 30 per cent thinner and 20 per cent lighter than previous Kindles.

They even dipped slightly in 2013 but then rose 3.Although the market has matured, it’s still a growing category for Amazon year-over-year, China Electronic Lighters Manufacturers the company says.8 percent to $3..37 billion dollars in 2014, according to the most recent stats available from the Association of American Publishers.But dedicated e-readers help drive e-book sales at Amazon, which publishes many itself via Kindle Direct Publishing.)The company’s goal “To make the device disappear,” said Neal Lindsay, vice president of Amazon Devices, so that people can read without distraction.) Meanwhile, Amazon has launched several other devices, including its Kindle Fire tablets, Fire TV streaming stick and set top box, and the Echo smart speaker.